All my work, complete with fixings, is now mounted, wrapped in bubble wrap and stored somewhere safe. Anything more to do? You bet. All the stuff they didn’t teach me on my Fine Art degree like how to arrange work in a gallery and all the other information needed by the gallery for the viewer.
Firstly, the space. It’s small and enclosed so there’s not enough room for all the pieces. Decisions will have to be made during installation about what will go up. A large free standing hinged display board is needed to cover a door way. These are expensive to buy so once I had done some research on how to make it secure I decided to make one myself.
Here’s what I did: I bought two large sheets of MDF half an inch thick, salvaged some 2X1 and other bits of wood from my shed then got my tools for the job: a chop saw,
drill bits and screws
ruler, set square, pencil.
Firstly I chopped some right angled triangles and some short pieces of 2×1 wood. I drilled through the triangles onto the MDF then screwed the triangles to the bottom of the MDF. Once the triangles were in place on both sides I screwed the 2X1 to the bottom. Now the moment of truth. Would it stand?
Yes! Next a couple of coats of paint and it’s all finished. (I want an electric screwdriver for Christmas)
Second, the film. Where will the monitor be situated? Where will the wiring go? What about the sound? Will viewers need headphones? Will the position of the monitor detract from the wall mounted pieces? Decisions, decisions.
Next, the viewer: What information is required for the labels for each piece of work and how big should these be? Different galleries have different protocols. I have already written my Artist statement and the “Group Interpretive Text” and found it really useful to clarify my practice.
And…….the posters and flyers are done!
If you can make it to the opening, and we would be really pleased if you could, there will be refreshments and nibbles. The Calderdale Open Exhibition is taking place simultaneously so we are recommending that you get to Bankfield Museum earlier (12:30pm onwards) in order to get a parking space.
Should we have postcards or business cards? We decide on postcards. Will these be individual or collaborative? How many? How will they be displayed? Where do I get postcard holders? So many important discussions to reach agreements. I begin to research retail display merchandise, this is a whole new world and far removed from my rural studio. It’s fascinating.
Lastly, marketing and publicity: The internet seems to be awash with “Social Media for Artists” webinars and courses that recommend I need a PLAN but given that I have drastically reduced my engagement with social media its going to be rather tentative one. Any marketing wizards out there who want to wave their magic wand at me?